General overview of the Totem

Close-up of the logo

Close-up footer with partners and social networks

Design of the Phoenixweb official Totem of the services for the SMAU 2014 exhibition, in Rome.

 

Typical example of "clean design", broad vision and "white space".

The item is divided in three separated sections:

 

•   the logo, main character of the scene.

•   the list in four colours of the main services' areas offered by Phoenixweb, taken out from the "Map of the services".

•   the footer (where you can see the partners, the official website URL and the social networks) that recalls the similar one in the website of Pegasohosting, the line of hosting services, housing and internet domain names hosted by PhoenixWeb.

 

The whole graphics was printed on canvas and mounted on a standard plastic holder.

 

The Totem was used as a display stand of Phoenixweb for SMAU in March 2014, held in Rome, where I participated with the corporate team.

Source: www.andreafornari.com